Kielce: How to effectively communicate with entrepreneurs?

In the age of ubiquitous information available on the various channels it seems to be difficult to communicate effectively. It is not easy to catch the most essential news in the stream of others, to distinguish reliable sources from unreliable ones, to effectively verify the news provided. So this gets a little challenging for those, who want to communicate with their customers. How to do this effectively?

Why LinkedIn?

Maintaining a website is obviously necessary today, yet limiting yourself to a mere business card on the Internet is definitely not enough. Today you should also be present on Instagram, TikTok, X (Twitter), Facebook, depending on the audience you want to reach.

However, from the point of view of local government communication with the business world, the most interesting medium is LinkedIn. This platform enables to quickly reach a variety of professionally connected people. It makes it easier to find specialists in specific industries, companies and institutions connected to the broadly understood economic world. Thanks to a consistently built network of professional contacts, you can easily arrange a business meeting, get an employee or find a contractor.

Invest in Kielce: new opening

– The world of social media is constantly changing and developing... We have so far used Facebook to contact entrepreneurs and people interested in the economy and entrepreneurship – says Karolina Kamińska-Maślarz, head of the Investor Service Center of the Kielce City Hall. – For many years, this platform worked well, but we struggle with more and more limitations. It is also increasingly clear that the profile of the average user is changing, so we decided to broaden the circle of existing supporters. LinkedIn works much better in this area, allowing us to build a network of valuable contacts from the world of business and science.

The City of Kielce debuted with its new channel Invest in Kielce quite recently. However, this was preceded by content planning and the creating a coherent graphic concept. Gradually built network makes it is easier to reach potential investors with information as well as local entrepreneurs.

Kielce on LinkedIn

On the channel one can find information about conferences, projects implemented and those planned in Kielce as well as solutions designed for entrepreneurs. Moreover, one can get to know local companies. For those looking for land or an office Investor Service Center of the Kielce City Hall presents offers available in the Investment Property Database covering Kielce and the surrounding municipalities. It presents individual companies operating in the city and their investments and achievements, such as the recent launch of a new 2,600 sq. m. FedEx distribution headquarters.

Here you will find invitations to economic, sports and cultural events, such as the annual Competition for Designers and Fashion Enthusiasts and the prestigious competition of international European Rover Challenge.

Join Kielce

Invest in Kielce‘s profile on LinkedIn has been well received, yet cooperation with observers brings a lot of satisfaction. It gives a sense of striving for a common goal, that is, seeking reliable and verified information. What is the most importantly, it allows to effectively reach an audience that is deeply interested in business and economic issues. The circle of contributors to this area is growing day by day, with interesting discussions and up-to-date content.

Join Kielce: https://www.linkedin.com/company/invest-in-kielce

This article comes from magazine:
FOCUS ON Business #13 November-December (6/2023)